About Haier America
As the U.S. Sales and Marketing division of the multinational Haier Group, Haier America is dedicated to serve American consumers with exciting products that are innovative, stylish, and high quality. Haier Group, based in Qingdao, China, has experienced tremendous growth in the past 20 years. From a factory that only produced a single model of refrigerator to the world's leading white goods home appliance manufacturer, Haier has grown to a company ranked 1st among China's Top 10 Global Brands (by Financial Times in 2005) and 86th among the World's 500 Most Influential Brands (by World Brand Lab in 2006).As one of the world's leading appliance and electronics manufacturers, Haier manufactures home appliances and consumer electronics that all work towards the same goal: to bring comfort and convenience to the homes of people in over 100 countries worldwide.
Formed in 1999, Haier America markets and manufactures leading product categories such refrigeration, home comfort, wine cellars, laundry, dishwashers, and more. In the past few years, Haier America has successfully established retail and service networks across the United States. In addition, a $40 million, 110-acre Industrial Park was built in Camden, South Carolina that produces American-made refrigeration products for U.S. consumers. Haier also has a strong sales force nationwide, bringing products to markets throughout the United States, Canada, and South America.
Haier, known for innovation and high quality, plans to push forward to continue on its path as a driving force in the appliance industry, as well as a household name in America. In April 2006, Haier America and the National Basketball Association joined together in a marketing partnership. This alliance will bring more excitement to the market and consumers in the United States.
Haier America Mission Statement
Our mission is to combine quality, innovation, and style for the comfort and convenience of your home.
Haier America is committed to providing our customers with reliable, stylish, and innovative products for the home. We strive to create quality appliances that surpass what other manufacturers typically offer. Our purpose is to integrate function, practicality, and appearance into superior products unlike anything available today.
Haier America pays close attention to our consumers' and distributors' opinions, and uses these insights to develop winning product solutions in the marketplace.
Our vision is to be the leader of technological advances in the home. We seek to compete at the highest level, meeting and exceeding market demands for products and service. We dedicate ourselves to our consumers, for without them we have no purpose.
ENERGY STARŪ Qualification for multiple products, including air conditioners, refrigerators, washing machines, and dishwashers.
UL Certification for multiple products, including refrigerators, freezers, laundry, compact appliances, and air conditioners
AHAM Certification for air conditioners and dehumidifiers
2008 Reputation Institute named Haier 13th Most Reputable Company in the world
2008 Home Channel News Golden Hammer Award-Major Appliances
2008 Woman's Day KB Award-Aqua Fontana water dispenser
2008 Wal-Mart "Vendor of the Year"